Introducing Simeon

Simeon is a team of AI agents that you hire, talk to, and give work to. They have their own computer in the cloud and can use the same apps you do.

There is a funny thing about running a business. You can spend an entire day working and still feel like you haven’t gotten to anything. You answered the emails. You moved the meeting. You checked on the invoice. You found the document someone needed. And somewhere in the middle of all that, the work you actually wanted to do got pushed to tomorrow.

Tomorrow, of course, has its own plans.

We kept thinking about what it would be like to have another person around. Someone who could take a thing off your plate and actually take care of it. Someone who didn’t need you to explain every little step, or sit beside them while they did it. Someone who could get on with their day while you got on with yours.

That’s the idea behind Simeon. And, as it turns out, one person isn’t always enough.

Meet Simeon. He’s hiring.

When you open Simeon for the first time, there’s already someone there. His name is Simeon, and he’s your Chief of Staff.

He doesn’t start by showing you a dashboard or asking you to configure anything. He asks a question:

“What’s the first thing you’d hand to a person if you hired one today?”

We like this question because it gets straight to the point. You probably already know the answer. Maybe it’s something you’ve been doing yourself for years. Maybe it’s a job you keep putting off because there never seems to be a good time to get to it.

You tell Simeon, and he finds the right person for the job. He gives them a first name, a job title, and a brief. Then a little card appears in your conversation: “Iris just joined your team.”

Your new hire introduces themselves in their own chat and gets to work.

That’s Simeon’s job. He delegates. When a task belongs to someone on your team, he sends it their way. When nobody has the right job, he hires someone. When something is bigger, he puts a few people together.

And if you’d rather start with a team that’s already put together, there’s the Marketplace on our website. We’ve made fifteen teams for different kinds of businesses and working lives. Five agents come with each team, already named and instructed. Adding one is free.

A computer, a desk, and somewhere to get things done.

One thing we felt strongly about was that agents needed to actually do the work. A chat window is a fine place to talk about work. It isn’t always a great place to do it.

So every person on Simeon gets a computer in the cloud, shared by their agents. It has a browser and files. Your agents can open websites, sign in, move between pages, download documents, and fill out forms.

They can work in a tool even when there’s no app integration for it. They just open the website.

You can watch their screen whenever you like. There’s something quite nice about seeing someone get on with a job you would otherwise be doing yourself. And if you want to step in, you can take over the computer.

Sometimes an agent will reach a sign-in page or need a verification code. It hands you the screen, you take care of it, and then it continues.

The computer lives in the cloud, so closing your Mac doesn’t mean closing the office. Agents can keep working. You can have routines run on a schedule, or have them start when something happens in Slack, GitHub, Linear, Sentry, or PagerDuty.

Your laptop can finally go to sleep before you do.

They know their way around your apps.

Your business already has a home. It’s in your inbox, your calendar, your files, and all the other places where your work happens. We didn’t want to ask you to move everything somewhere new.

Simeon works with more than 200 apps. Gmail, Outlook, Google Calendar, Drive, Slack, Notion, QuickBooks, HubSpot, Salesforce, Shopify, Stripe, Zoom, Figma, Canva, LinkedIn. The list goes on.

When an agent needs an app for the first time, it asks you to connect it. You sign in on the app’s own page. Simeon never sees your password. You can also decide which tools an app is allowed to use, or disconnect it altogether.

This opens up some interesting possibilities. An agent can look at your sales in Stripe, check the customer information in HubSpot, and put together a report. Another can work through your bookkeeping and come back with a question about a missing receipt.

They can also search for flights and book them using Link, Stripe’s wallet. You approve the purchase in the Link app before anything is bought. Every purchase gets its own one-time card, rather than using your actual card. This works with US and Canadian Link accounts.

And if you send an agent a short video, it can watch it and tell you what happens.

We want your agents to be able to go where the work is. That’s where the work is, after all.

A team should talk to each other.

You can message any agent from the Mac app. You can also call one and talk out loud. It keeps working while you talk, and you can ask for an update whenever you want.

If your team uses Slack or Discord, an agent can have its own app or bot there, too. Other people can talk to it without having to open Simeon.

Something else happens when you have more than one agent: they start working together. They can message each other, share what they’ve learned, and pass tasks along. You can bring several agents into a group chat when a project needs them.

Imagine asking Nora what needs to happen before Friday. She checks in with the team and comes back with two things: the Halden contract still needs a signature, and the offsite needs a venue. You ask her to find somewhere for twelve people near the office. A little while later, you have three options.

That’s a conversation. It doesn’t need to become a project plan before anyone can do anything.

Your agents also remember what they learn about your business and how you like things done. Over time, they get to know the way you work. You shouldn’t have to introduce yourself every time you open a chat.

You still get the final say.

We spent a lot of time thinking about this. When you hire someone, you give them responsibility. But that doesn’t mean you stop being the person in charge.

So when an agent writes an email in your name, it comes back as a draft. You read it, make whatever changes you want, and press Send. The same goes for Slack messages. Nothing gets sent in your name without your say-so.

Passwords and verification codes work similarly. You enter them in a form in the chat, where the agent can’t see them. If you use 1Password, you can connect it and approve logins with Face ID or Touch ID. Your credentials stay private there, too.

You can stop an agent at any point. You can take over its computer. You can disconnect an app.

Your data is encrypted, kept separate from other customers, and never used to train a model.

And we should say this plainly: agents make mistakes. Sometimes they misunderstand something. Sometimes they get something wrong. Important work deserves a second look, particularly when you’re just getting started. We think that’s part of learning to work together.

The point isn’t to disappear from your business. It’s to stop having to be involved in every single thing.

Give them something to do.

The best place to start is probably something you’ve been meaning to hand off for a while.

Maybe it’s the books. Maybe it’s the inbox. Maybe there’s a client you owe a response to and you just haven’t found the time. You can start with one person and one job. You can add more as you go.

In our demos, we’ve shown an agent catching a $4,200 invoice that’s 34 days overdue and asking whether it should send a reminder. Another helps close September, matching 212 transactions before coming back with one missing Delta receipt. These are small things, but they’re the kinds of things that take up a surprising amount of a person’s day.

Simeon is available today on Mac for Apple silicon, running macOS 15 or later. The iPhone app is coming soon. It speaks English, French, Spanish, German, Dutch, Italian, Portuguese, Swedish, Polish, and Turkish.

Every plan comes with a seven-day free trial. After that, Standard is $30 a month. Pro is $100 a month, with 3.5 times the usage of Standard. Max is $200 a month, with nine times the usage, for teams with agents working every day.

You can find the plans and meet the ready-made teams on our website.

Or you can just download Simeon and answer the first question.

What’s the first thing you’d hand to a person if you hired one today?

We’d love to meet the person you hire.